Drawing inspiration from wonders around the world, Nova Arts aims to forge hair that stands the test of time, to mirror back the natural strength and beauty that’s already inside. Their commitment to sustainability is highlighted in their adoption to green product sourcing and installing energy-efficient lighting. These changes along with their parntership with Green Circle Salons, Nova Arts Salon diverted over 4,000 pounds of waste from landfills and reduced water usage by 65%- all while increasing customer loyalty and retail sales. There's an edge and a rebellion against the norm that is so special and specific to them that it can't be found anywhere else.